Voices for Lowering Cholesterol (VLC) is an awareness campaign organized by IPSSA. The aim of the campaign is to bring together perspectives of leading global food, nutrition, and health experts to offer guidance and advice to consumers, and to educate the public on elevated blood cholesterol levels as an established risk factor for developing heart disease. This collection of testimonials first captured in 2018 highlights the need to know your blood cholesterol levels and consider how diet and lifestyle play a key role in managing blood cholesterol and heart health.